ABOUT THE CAMPAIGN
Pacific Bar welcomes you to our Gourmet Pie Eating contest. Anyone can enter as long as you bring £1 (the pies are usually £2.95) The Idea is for you to eat a pie as fast as you can, and get onto our Power Pie Leader board for everyone to see. Can you beat the Pig Stig’s Power Pie time? Come along for 5PM and try your hand at defeating the pie. Prizes on offer for top contestants! In association with The New Zealand Gourmet Pie Company. RSVP to Facebook event
The summer is officially over. Its gone, lost and there is no point crying about it. Partyshouts has been moving on in the shadows for a reason and the breaking news are about to come(not in this post though) My last reading suggestions are “Rework” by 37signals and “The Silva method”. I am also suggesting more running, less or no meat and more positive attitude.
Keep on Rockin’!
…that featured in a Kronenbourg 1664 online promotion, after a complaint to the alcohol industry marketing watchdog that it encouraged binge drinking.
Heineken’s Kronenbourg 1664 campaign featured banner advertisements on popular music site Spotify.
The ads directed music lovers to a special Kronenbourg “slowed down” playlist as part of a campaign by the beer brand called “Slow the Pace”.
Heineken’s aim was to link the idea of “relaxed consumption” of beer with music that had been “uncharacteristically slowed down” from the original track.
One of the tracks on the playlist was the Dead Kennedys’ Too Drunk to Fuck, originally a thrashy ode to a mispent evening, as covered by the band Nouvelle Vague in an ironic easy-listening style.
Drinks industry marketing watchdog the Portman Group, which operates a self-regulatory code of practice, received a complaint about the promotion and the use of the track.
The Portman Group’s independent complaints panel said that while Kronenbourg had not “set out to promote irresponsible drinking”, nevertheless the “track name and lyrics referenced drinking to excess, thereby associating the brand with immoderate consumption”.
It added that this represented a breach of its industry code, which bans alcohol promotions from “encouraging irresponsible or immoderate drinking”.
“This demonstrates just how careful companies have to be when marketing alcohol,” said David Poley, chief executive of the Portman Group. “We were pleased that the company took immediate action to remove the track from the playlist. As soon as the complaint was brought to its attention Heineken has also introduced more rigorous approval procedures as a result.” Original article
